Privacy Policy

Last updated: April 10, 2026

This Privacy Policy describes how RifRef ("we," "us," or "our") collects, uses, and shares information about you when you visit rifref.ai (the "Site") or interact with our content. By using the Site, you agree to the collection and use of information in accordance with this policy.

1. Information we collect

We collect a limited amount of information to operate the Site and improve our recommendations:

• Usage data — pages visited, time spent, referral source, browser and device type, and approximate location (derived from IP address). Collected via standard web analytics.
• Cookies and similar technologies — small text files stored on your device to remember preferences, measure site performance, and attribute affiliate link clicks. See the Cookies section below.
• Information you provide voluntarily — if you contact us via email or a contact form, we collect whatever you choose to share (name, email address, message content).
• Log files — standard server logs including IP address, timestamps, and requested URLs.

We do not knowingly collect personal information from children under the age of 13.

2. How we use information

We use the information we collect for the following purposes:

• To operate, maintain, and improve the Site and its content.
• To understand which guides and categories our readers find most useful.
• To respond to inquiries, feedback, and support requests.
• To attribute affiliate link clicks to RifRef so our partners can pay us referral commissions (see the Affiliate Tracking section below).
• To comply with legal obligations.

We do not sell or rent your personal information to third parties.

3. Cookies and tracking technologies

RifRef uses the following categories of cookies:

• Essential cookies — required for basic site functionality. These cannot be disabled.
• Analytics cookies — used by services like Google Analytics to understand how visitors use the Site.
• Affiliate tracking cookies — set by our affiliate network partners (Skimlinks, Sovrn Commerce, Amazon Associates, and others) when you click a product link.
• Third-party cookies — some embedded content (e.g., YouTube videos, social sharing widgets) may set their own cookies when loaded.

You can manage or disable cookies through your browser settings. Disabling cookies will not break the Site, but it may affect how affiliate attribution works and how accurately we can measure page performance.

4. Affiliate tracking

RifRef participates in several affiliate marketing programs, including Skimlinks, Sovrn Commerce, Amazon Associates, and various direct merchant programs. When you click an outbound product link on the Site, you may be routed through an affiliate network or directly to the retailer, and a tracking cookie may be placed on your browser.

This tracking does not identify you personally to RifRef — we only receive aggregate reporting on how many clicks and sales were generated. For full details, please see our Affiliate Disclosure.

5. Third-party services

We may share limited information with the following categories of third parties:

• Analytics providers — e.g., Google Analytics.
• Affiliate networks — Skimlinks, Sovrn Commerce, and similar.
• Hosting and infrastructure — e.g., Netlify or Vercel.
• Email and communication — for processing messages sent through our contact form.

Each of these third parties has its own privacy policy governing how it handles data.

6. Your rights (GDPR, CCPA, and other jurisdictions)

Depending on where you live, you may have the following rights regarding your personal data:

• The right to access the personal data we hold about you.
• The right to correct inaccurate personal data.
• The right to request deletion of your personal data.
• The right to object to, or restrict, processing of your data.
• The right to data portability.
• The right to opt out of the sale or sharing of personal information (CCPA).
• The right to lodge a complaint with your local data protection authority.

To exercise any of these rights, contact us at privacy@rifref.ai.

7. Data retention

We retain usage data and analytics information for as long as necessary to provide and improve the Site, typically 14 to 26 months. Emails and contact form submissions are retained for as long as needed to respond to and follow up on your inquiry.

8. Data security

We use reasonable technical and organizational measures to protect information from unauthorized access, alteration, disclosure, or destruction. The Site is served over HTTPS, and access to any stored data is restricted to authorized personnel.

9. International data transfers

If you are visiting the Site from outside the country where our servers or service providers are located, please be aware that your information may be transferred to, stored in, and processed in a different jurisdiction with different data protection laws.

10. Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page will reflect the most recent revision.

11. Contact

Questions about this Privacy Policy or our data practices? Please contact us at privacy@rifref.ai or via our contact page.